Show Notes
Mirta Miler — known globally as @mimiermakeup — joins us for a powerful conversation about sobriety, confidence, and the unexpected ways recovery reshaped her life and career. With more than 22 million followers across platforms and over 1 billion likes on TikTok, Mirta is one of Europe’s most influential beauty creators. But behind the glam, she faced a deeply personal battle with alcohol addiction.
Growing up in Croatia, Mirta explains that drinking culture was normalized — “especially being Balkan… it’s very normal to drink a lot and also drink daily.” She describes how her addiction wasn’t “textbook,” but showed up as an inability to stop once she started, frequent blackouts, and dangerous situations.
“When I started to drink, I was not able to stop… I could drink a whole bottle of whiskey.”
Even as her social media career exploded, alcohol quietly eroded her mental health. She continued creating content flawlessly — even after nights of heavy drinking — but inside, she felt exhausted, unhappy, and disconnected.
“Mentally, it didn’t affect my work… but mentally I was.”
Two years ago, she made a spontaneous but life‑changing decision to stop drinking. Sobriety became her greatest “glow‑up,” transforming her confidence, relationships, and sense of self-worth.
“I have never felt better… I will never stop saying how beneficial this was for me.”
Mirta also opens up about the pressures of the content‑creator world — events, festivals, industry parties — where drinking is often expected. She shares how she navigates sobriety in environments where alcohol is the norm, and how she still attends festivals and has fun without drinking.
We also discuss how her audience responded, how sobriety changed her content, and why authenticity, wellness, and inner beauty resonate so strongly with her followers today.
Mirta’s message to anyone in recovery:
“Be 1% better every day… trying is perfect.”
And her message to families:
“Be gentle… it’s such a sensitive situation.”
You can find Mirta on all platforms at @mimiermakeup.
Bio: Mirta Miler is a globally recognized beauty expert, trend forecaster, and digital creator with more than 22 million followers across TikTok, Instagram, and YouTube. Known online as @mimiermakeup, she has become one of the leading voices in #BeautyTok, partnering with major brands including L’Oréal, Nivea, and Anastasia Beverly Hills. Named “European It‑Girl” by Glamour and featured in Allure and Numéro, Mirta is celebrated for translating fast‑moving digital trends into real‑world, wearable beauty.
Beyond her beauty influence, Mirta is a passionate advocate for sobriety and wellness. After struggling with alcohol addiction and achieving over two years of sobriety, she now shares how recovery transformed her confidence, mental health, and relationship with beauty. Newly engaged and planning a 2027 wedding, she continues to build a platform centered on authenticity, empowerment, and modern womanhood.
