Duke Rumely is a former alcoholic who has been sober since 1989. Since then he realized that what was needed at concerts and sporting events was an area for those who are sober and trying to remain that way. He founded Sober AF Entertainment and is making great strides in leading the sober movement - making sober the popular way to be for young and old alike. See if you can guess what the "AF" stands for. He'll tell you. Sober AF Entertainment acts as a voice for the sober community by creating Sober Sections at non-sober events.