Darren Prince is a prominent sports and celebrity agent and global advocate for addiction and recovery. Through his agency, Prince Marketing Group, he has represented icons such as Magic Johnson, Hulk Hogan, Charlie Sheen, Dennis Rodman, Chevy Chase and the late Muhammad Ali – to name a few. However, he will tell you that after 12 years of sobriety, it’s his mission to help others avoid and break free from addiction that really makes him happy.
His book, “Aiming High” is his astonishing story of how he battled addiction while representing some of the most iconic figures in the world. After a drug overdose, many demoralizing nights, and mornings where he couldn’t get out of bed without a prescription in hand, Darren hit rock bottom at the top–and in the process discovered the true meaning of success.
As a leading authority in this space, his insights have been featured in WSJ, NYT, USA Today, CNN and Dr. OZ. From selling his first business at 19 to building a multimillion-dollar talent agency, Darren has experience what life is like in the celebrity world. Unfortunately, he also saw the dark reality of addiction through his own personal struggle. After over 11 years of sobriety, it’s now Darren’s mission to help others avoid and break free from addiction.