Darren Prince is a prominent sports and celebrity agent and global advocate for addiction and recovery. Through his agency, Prince Marketing Group, he represents icons such as Magic Johnson, Hulk Hogan, Charlie Sheen, Dennis Rodman, Chevy Chase, the late Joe Frazier and Muhammad Ali to name a few.

As a leading authority in this space, his insights have been featured in WSJ, NYT, USA Today, CNN and Dr. OZ.

From selling his first business at age 19 to building a multi-million-dollar A- list talent agency, DarrenĀ  has experienced what life is like in the celebrity world. He also experienced the dark reality of drug addiction through his own personal struggle.

After over 11 years of sobriety, Darren has become a sought-after speaker on addiction recovery and mental health. He specializes in helping high functioning addicts and at-risk executives to identity and avoid the pitfalls of addiction. His book “Aiming High” details his challenges, fall and ultimate rise to prominence today.